Online physician community participants prescribe at higher rate

Physicians who participate in online physician communities write a mean of 24 more prescriptions per week than physicians with no interest in online physician communities. That's according to "Physician Online Communities: Physician Social Networking and the New Online Opinion Leaders," a new analysis from Manhattan Research. The research also found that the majority of physicians say they expect pharma to monitor professional community sites and view this monitoring as positive. In addition, about 60% of physicians are already using or are interested in using physician online communities.