Mobile social networking users to soar by 2012

12/23/2008

The number of Internet users who access a social networking site from their mobile device will jump to 800 million in 2012, up from 82 million in 2007, according to an eMarketer report. The percentage of cell phone users who said they accessed a social network from their mobile device jumped 182% from September 2007 to October 2008, according to a study conducted by The Kelsey Group and ConStat. Social networking via mobile phone is more popular outside of the United States. Itsmy.com, a mobile-only social network based in Germany, has 2.5 million members. More than four out of 10 of its users have never used a computer-based online social network, according to a study it conducted this month.