Humana using online videos, social media to explain healthcare

(11/24/2008)

Humana is trying to help consumers better understand healthcare through a new media experience called "Stay Smart, Stay Healthy." It takes complex healthcare topics and puts them into easy-to-understand video clips. It also includes a full complement of social media outlets, including a Facebook presence and YouTube channel. The videos address why healthcare is so expensive, explains consumer-driven healthcare, and deciphers acronyms such as HSA, HMO, and FSA.

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