JupiterResearch Finds that Mobile Social Networks Hold the Potential To Be Next Killer Application

NEW YORK, Sept. 2 /PRNewswire/ -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that a confluence of events, ranging from the introduction of the iPhone to the popularity of social networks among teens and young adults, is fundamentally altering consumer expectations of cellular services. As a result, social networks hold the potential to be a killer application for cell phones.

According to a new report "Mobile Social Networking: Assessing Social Strategies for Carriers and Handset Manufacturers," cell phones primarily play a disconnected role from social networks today. However, despite relatively low adoption of social networking activities on cell phones by the average cell phone user, active social networkers -- those accessing their networks multiple times each day -- are using their cell phones to interact with these sites, generating an enormous volume of traffic.
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